#008 - A simple formula for 'good' content

How a shared understanding of 'good' makes content project reviews and approvals easier (and how to get there).

As someone who writes words for other businesses to publish on the internet, there is nothing worse than getting stuck in a review and approval loop - where nothing ever seems to get to a published state.

Luckily, this happens pretty rarely to me these days.

Not because I'm an incredible mind reader, writer and creator, but because experience has given me a well polished crystal ball, ready to flag future challenges early in a project. In fact, it's because I've ditched any attempts and mind reading at all.

When I sit down to create content, the first thing I want to do is dive into the minds of the people I’m working with, and establish a shared understanding of 'good'.